When you launch a website (or a web service), the most common dilemma we face is about selecting the best hosting or server for it. Most people will go for the lowest compatible hosting (commonly a shared hosting). But if their marketing strategy is very good or they have very good Internet or social media presence, then due to heavy traffic their website might go down after sometime and then shifting to new hosting might result in business loss during the downtime.
So what is the best way to select the most optimal hosting for your website?
Following are some of the points that I collected from my own experience of working as hosting manager at AppSoln Hosting
1. Just launch it.
Yes, just launch it. Don’t waste your time in selecting the best hosting for your website. After you know what kind of technologies you need in your hosting, just buy any hosting that is compatible with the minimum requirements of that technology. For example, SQL Server requires 4 GB of RAM.
After launch and a week of demo run, see how many users are coming to your website? and how many of them are actually doing some activity or converting to your customers? You can track user activity using the tools like Google Analytics
After analyzing visitor data you can decide how many users will come in next 3 months if you maintain your marketing strategy or improve it. If you think the current hosting can’t handle anymore visitors and website loading is taking more than 10 seconds, then it’s time to upgrade your hosting.
2. Strong Website Backend
A website backend is the part of the website or the code that runs on the servers. It is the business logic code that handles the request from the browsers. Requests such as loading an image or file, doing database operations or uploading files etc.
Go for the hosting that can handle the complexity of your website’s backend. For example, if your website allows users to upload the content such as images and videos or any large files, your backend should be strong enough to serve such requests without timing out.
3. Data size
Data size constitutes the size of the website, database and the files uploaded by the user. You need to predict how much data size will increase each month? You can do this by analyzing your visitor base and marketing strategy.
Find out how many users out of some amount of visitors you are marketing to will upload files or do database related operations.
Select the hosting that can handle the data from the users. Identify the average amount of data one user will upload including both file and database operations.
4. Non-human visitors
Human visitors are rare compared to non-human visitors. These visitors include bots like Google and other search engine crawlers, web-browsers or any other software. These bots sometimes may cause serious performance issues to your website including DDOS attack. To prevent yourself from these kinds of visitors you don’t need a high-performance hosting. The best solution is to add a Content Delivery Network (CDN) like CloudFlare to your website. These CDNs will cache your website on their own servers across the World and whenever visitors come to your site, the static content like images, CSS, HTML etc. will be served to them from CDN without touching your server. There are many CDNs but CloudFlare is one of the best and offers a free plan also.
… This article is under construction. I am still writing this article. Bookmark this page and come back after Sunday for complete article …